Kirk blAug

Ragu , Pampers , and a bunch of other companies still do not get how they are hurting their sales sales by making marketing assumptions which only moms to be parents. But at least some companies are getting it right. Check out these Tide commercials: [youtube http://www.youtube.com/watch?v=z1qW7Po-1KI?feature=player_embedded&w=640&h=360] [youtube http://www.youtube.com/watch?v=M28l-6LUp3w?feature=player_embedded&w=640&h=360] I do have a slight problem with the term "Dad Mom". It still implies that primary caregiver is a position inherently for moms. But it is an improvement over some of the insulting marketing we have seen. I do not use Tide, but it is always good to have the recognition. In the event that I am looking for another brand because the store is out of the selection of All that I usually get or something else happens with the brand I am using, maybe I will consider some Tide. (via The Real Matt Daddy )

According to the Guardian , there are many more at-home dads in the UK than there used to be: There are now 10 times as many stay-at-home dads in the UK than a decade ago, with one in seven fathers (14%) now the main childcare provider, according to research from Aviva. It says about 1.4 million men are now the primary carer in their households. The rise is unsurprising. It seems the more egalitarian we become, the more women are going to be making comparable and better wages than their male spouses. There are also more adoption agencies willing to adopt to gay male couples , which account for at least some of the stay at-home dad count. Related, is the increase of single father households. As culture here and in the UK gets less patriarchal, the difference between primary caregiving moms and dads will continue to even out. We are still a long way away from that, but studies showing improvement are encouraging.

The Evolution of Dad is by no means a new a documentary about the rise of stay at-home dads. But still very relevant. It follows the stories of different men who are the primary caregivers for their children. It takes a look at the struggles of fathers looking to take care of children. It addresses some of the social stigma, the reasons, and the responsibilities that male primary caregivers incur. As a stay at-home dad, it hit home for me in an informative and inspiring way, but I think it would be enjoyable for anyone. I encourage anyone interested in the reality stay at-home dads to check it out. http://evolutionofdad.com