Ragu , Pampers , and a bunch of other companies still do not get how they are hurting their sales sales by making marketing assumptions which only moms to be parents. But at least some companies are getting it right. Check out these Tide commercials: [youtube http://www.youtube.com/watch?v=z1qW7Po-1KI?feature=player_embedded&w=640&h=360] [youtube http://www.youtube.com/watch?v=M28l-6LUp3w?feature=player_embedded&w=640&h=360] I do have a slight problem with the term "Dad Mom". It still implies that primary caregiver is a position inherently for moms. But it is an improvement over some of the insulting marketing we have seen. I do not use Tide, but it is always good to have the recognition. In the event that I am looking for another brand because the store is out of the selection of All that I usually get or something else happens with the brand I am using, maybe I will consider some Tide. (via The Real Matt Daddy )