I recently suggested that readers who use the iPad check out The Magic of Reality App . Transworld, the developers of the app indulge us with the process a little thanks to The Literary Platform : Each chapter is designed in ‘ribbons’ and the images and text move at different paces as you swipe through the app, meaning that each screen brings something new and exciting. They also created a very simple but effective navigation panel that allows the reader to jump seamlessly from one section of the book to another. Subtle animation was added to McKean’s illustrations in the myths section of each chapter, which surprises and delights rather than distracts, and we came up with several interactive demonstrations and games to allow readers to delve deeper into the science. I would encourage reading the rest of the article for insight on the creative process. It really is the best way to read this great book by Professor Dawkins.